British Open Journal of Management

Vol. 2, No. 1, May 2016

Table of Contents

Articles

Corporate Image Management of Infosys Limited

Author: Fatima Raheem

Pages:

Abstract

“You should be able to escape the gravitational pull of the past by constantly adopting and changing your engines of growth like a rocket.” - NR Narayana Murthy (Infosys, Chairman Emeritus) The Corporate image is a dynamic and profound affirmation of the nature, culture and structure of an organization. It communicates the organization's mission, the professionalism of its leadership, the caliber of its employees and its roles within the marketing environment. Every organization has a corporate image, when properly designed and managed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships with its various constituents including current and potential customers, employees and future staff, competitors, partners, governing bodies, and the general public at large. As a result, the corporate image is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue.